Responsibilities

• Understand all NetScore SaaS products and develop a Go-To-Market (GTM) strategy.
• Work closely with the USA-based Marketing Director and lead the Hyderabad marketing team.
• Collaborate with product, sales, and content development teams to produce marketing collateral (case studies, brochures, customer reviews, demo videos, etc.).
• Manage website updates, company newsletters, and ongoing customer communication.
• Drive social media strategy and execute campaigns across LinkedIn, Instagram, Twitter, and Facebook.
• Develop marketing programs for branding products and services.
• Manage blogs, content syndication, email marketing, and product webinars.
• Oversee the creation of customer video testimonials.

Mandatory Skills

• Degree in marketing, business administration, or a related field.
• 8 to 15 years of product marketing experience in software product companies.
• At least 3 to 5 years of product marketing experience with applications developed for Cloud ERPs (e.g., NetSuite, Salesforce, Microsoft Dynamics, Epicor, Acumatica).
• Experience with the USA market.
• Proficiency in Microsoft applications (Word, Excel, Outlook).
• Familiarity with CRM and project collaboration tools.
• Strong analytical and logical reasoning abilities.
• Excellent written and verbal communication skills.
• Strong networking skills and ability to collaborate with cross-functional teams (product development, sales, marketing).
• Candidates must be local to Hyderabad.

Desired Skills

• Managing social media strategies for platforms like LinkedIn, Instagram, Twitter, and Facebook.
• Email marketing and conducting product webinars.
• Blog management and content syndication.
• Marketing research tools and methodologies.
• Customer engagement strategies like case studies, video testimonials, and product demonstrations.
• Resourcefulness and creative problem-solving in marketing challenges.